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Mental Health First Aid at Work for Retail

Mental Health Training for Retail Employees at Every Level

Tough customer interactions, unpredictable hours and physically demanding shifts are taking a toll on retail workers. Create healthier, more engaged employees with Mental Health First Aid at Work for Retail. Download the Mental Health First Aid at Work for Retail one-pager.

Trusted by leading retail companies nationwide

logos of companies who have used MHFA at Work for Retail

Bring Mental Health First Aid at Work for Retail to your workplace

Mental Health First Aid USA only offers trainings to employees based in the United States at this time.

Deliver relatable mental health training to your retail employees

Cobranded or customized, in person or online, for frontlines or boardrooms, Mental Health First Aid at Work for Retail features visuals, statistics and scenarios that address the specific challenges faced by retail workers, so that the content is relatable and relevant. Scenarios are offered in the grocery store, convenience store, department store and big-box store settings, representing sales associate, stocker, warehouse and manager roles.

Partner with us to design the learning mix that’s right for your wellness strategy

Employees at all levels will learn the basics of how to support their own and others’ mental wellbeing through this self-paced, mobile-friendly eLearning course. It also collects anonymous data on how they're currently feeling. Employees will build the skills needed to recognize and respond to coworkers who may be experiencing a noncrisis or crisis mental health or substance use challenge through this Instructor-led course — and walk away with a certification. A network of employees will feel confident being the company’s go-to resource to support their peers’ mental wellbeing and will develop an action plan to carry out their role as a MHFA Champion.Management, HR and legal professionals from your organization will use this workshop to discuss the current mental health culture and create a wellbeing strategy.

Don’t add to the statistic

84% of retail workers reported declining mental health in recent years.

Our flexible training solutions will help you

  • Increase employee productivity, morale and retention by cultivating supportive team cultures.
  • Address mental health and substance use challenges and reduce associated stigma by fostering open discussions that encourage the appropriate treatment.
  • Build resilience in an often-unpredictable work environment impacted by challenging customers, long shifts, lower pay and job insecurity.

Get support from leadership


You already know the value of MHFA at Work. Put your business case in writing by using our easily adapted email template, filled with everything you need to help you gain leadership support for this transformative program. Download the pre-written email.


The National Council for Mental Wellbeing is a national nonprofit that drives policy and social change on behalf of more than 3,400 mental health and substance use treatment organizations and the more than 10 million children, adults and families they serve.

The National Council for Mental Wellbeing brought Mental Health First Aid to America in 2008. Since then, our Instructors have trained over 3 million First Aiders from all 50 states and U.S. territories. We have a goal to train 1 out of every 15 people in America in MHFA, ensuring that everyone has a close friend they can turn to when experiencing a mental health or substance use challenge.

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